We shall be the preferred Fishing/Seafood partner to our customers. All of our decisions are taken with the customer in focus. Working together with the customers in a long-term partnership, we aim to add value for our customers as well as for East Coast Fishing Company. We do research and fully understand our selected markets by frequent traveling. We work with our customers to build long-term partnerships for mutual benefit. We understand the impact on our customers of our business decisions. We deliver on our promises and commitments.